Equipment

“Strokes gained’ statistics have become foundational on the PGA Tour for assessing player performance and improvement, yet for most average golfers it remains a mystery. Not merely is it hard for average golfers to understand it without memorizing Every Shot Counts, the 250-page seminal work on the subject by Columbia business professor Mark Broadie, it
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It may not be well understood by the average struggling golfer, but designing golf clubs to combat bad swings, off-center hits, and wildly slicing sidespin is no casual pursuit. In fact, in many cases, says Callaway’s senior vice president of research and development Alan Hocknell, it’s much more challenging to help average golfers gain an
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With that box more than sufficiently checked, the company’s follow-up to those irons—the P•7MB, P•7MC and P•770 irons take those designs a step further. The new P•770 iron might shout tour-pro ability in looks, but features characteristics that allow better players who don’t play for pay to use them effectively. The construction is a forged
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Every round will offer a chance to win the $1-million grand prize, in addition to Callaway equipment giveaways, including the company’s new Mavrik driver, the Odyssey Triple Track putter, Callaway Chrome Soft golf balls and more. There are a handful of pre-tournament questions to answer (enter by going to callawaygolf.com/fanbeat), and each round will offer
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Srixon’s Soft Feel Brite line of fluorescent-hued golf balls unveiled its second generation, looking to appeal to a segment of the marketplace that might be bigger than you think. According to research on serious golfers by Golf Datatech, more golfers are at least somewhat interested in playing a non-white golf ball than would rather not.
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